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ZERO10 required enhanced precision in their footwear try-on models to deliver a more immersive and accurate AR user experience
SUPA deployed its expert annotators, skilled in semantic segmentation, alongside its advanced labeling infrastructure, ensuring high-quality, scalable data annotation
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ZERO10 successfully launched their advanced AR footwear try-on feature, powered by SUPA’s rapid delivery of segmentation datasets with >99% accuracy, enabling superior model performance and user experience
ZERO10, a technology company specializing in augmented reality (AR) and artificial intelligence (AI) solutions for retail, sought to improve the precision of their AR footwear try-on models. The goal was to deliver a more immersive and accurate user experience, which required high-quality semantic segmentation of footwear images. SUPA, a provider of advanced data annotation services, was engaged to address this challenge using their expertise in segmentation and annotation infrastructure.
ZERO10’s existing AR try-on models relied on automated segmentation tools, including the Segment Anything Model (SAM). However, these methods fell short of delivering the pixel-level accuracy necessary for a seamless AR experience. The limitations of automated tools, combined with the inability of their previous annotation partner to meet scalability, speed, and accuracy requirements, necessitated a more robust solution. ZERO10 required a partner capable of delivering high-precision segmentation data to power their advanced footwear try-on feature.
SUPA addressed ZERO10’s requirements through a combination of their proprietary annotation platform, SupaAnnotator, and a highly skilled workforce trained in complex segmentation tasks. The solution included the following key components:
SUPA delivered 15,000 high-quality segmentation data points within 5 weeks, significantly outperforming the initial timeline of 6 to 9 weeks. The results included:
Dmitri, ML Data Engineer at ZERO10, highlighted SUPA’s strengths:
“What do we like best about SUPA? The quality and thoughtful approach to requirements elicitation.”
This case study demonstrates the critical role of high-quality data annotation in advancing AR and AI applications. By leveraging SUPA’s expertise in semantic segmentation and scalable annotation infrastructure, ZERO10 was able to overcome the limitations of automated tools and deliver a cutting-edge AR footwear try-on feature. The collaboration underscores the importance of precision, scalability, and domain expertise in achieving state-of-the-art machine learning solutions.
For further details on ZERO10’s AR technology, visit ZERO10’s website.
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